Pulling the Thread

Unraveling some of America’s most popular conspiracy theories.

About Pulling the Thread

PULLING THE THREAD unravels some of America’s most popular conspiracy theories to reveal the emotional, cognitive and social forces that lead rational people to believe irrational things. The series pushes us to think about HOW we think - why conspiracy theories are so alluring, how we get caught in their web, how they undermine trust and civil-society - and what we can do about it.