President's Corner Monthly Newsletter, August 2021

Go For It!

English theoretical physicist, cosmologist and author Stephen Hawking once said, “Intelligence is the ability to adapt to change.” As we seek to put our best – and most intelligent – foot forward, we at SCETV understand the importance of being proactive as we aim to remain on the cutting edge of public media.

In recent years, as technology has advanced, many individuals have cut back on watching or listening to live programs. Instead, they prefer on-demand streaming and binge watching. Recognizing this shift and the opportunities it brings to reach new viewers and listeners, SCETV established a Digital Strategies division in the fall of 2019.

Upon its inception, one of the core strategies of this new division was to bolster the creation of content made specifically for digital consumption. Since that time, the team has produced and published some remarkably engaging digital-first series, such as Backroad Bites, Go For It, From The Sky and, earlier this summer, Carolina Snaps. Although all four projects focus on a different subject matter, there is one common thread that connects them – they are all South Carolina-focused, and each captures the unique charm and beauty that make our state so special.

If you haven’t yet viewed any of these digital series, I encourage you to visit and check out the @SouthCarolinaETV YouTube channel or Facebook page.

Anthony Padgett
President & CEO
SCETV/SC Public Radio