Holly Jackson
Holly Jackson is the Director of Content and Operations at ETV Lowcountry, one of SCETV’s four regional stations. A former local TV news reporter and anchor, Holly now uses that experience with the USCB communication studies students who conduct classes at the studio. She is the host of Books By The River, a show that highlights authors from across the southeast and is Executive Producer of Coastal Kingdom.
Holly is a native of Bishopville, SC and a graduate of USC Columbia. Throughout her journalism career, Holly has earned multiple awards and honors. Three times she’s been awarded the Edward R. Murrow regional award for Excellence in Writing. She was also recognized by the Georgia Association of Broadcasters for Best News Reporter in 2018. In 2022 she was a finalist for United Way of the Lowcountry’s “Woman of the Year.” In 2025 she was awarded a regional Emmy for Coastal Kingdom. Holly serves on the board of Family Promise of Beaufort County.
In her spare time, Holly enjoys finding a good deal and playing Scrabble. She and her husband have four daughters and also foster children through the Child Abuse Prevention Association (CAPA). They reside in Bluffton.
Stories
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Beaufort | Our Town
August 11, 2026In the heart of the Lowcountry sits beautiful Beaufort; offering small town feel with a big helping of hospitality. You’ll find rich history, friendly faces and a natural beauty that makes you want to stay. Take a look at what those who love it have to say about the place... -
Hilton Head Island | Our Town
June 25, 2026Nestled in the southeastern corner of South Carolina, Hilton Head Island shines as a premiere coastal community. Known for its abundance of tourist activities and rich Gullah culture, Hilton Head Island is as a cornerstone of the South Carolina Lowcountry. From world... -
The experience of writing a book made chef Mashama Bailey a better person
May 01, 2023In a recent episode, Holly Jackson is " By The River" with award-winning entrepreneurs and writers Mashama Bailey & John O. Morisano discussing their book, Black, White, and The Grey. Together, they paint a picture of Savannah in striking greyscale. Holly breaks into the... -
Photographer Joshua Parks explored South Carolina while creating this first-of-its-kind travel guide
April 24, 2023In a recent episode, Holly Jackson is " By The River" with author and photographer Joshua Parks discussing The Green Book of South Carolina: Travel Guide to African American Cultural Sites which has more than eighty of his photographs inside. Joshua shares the history he’s... -
How writing 'Shooter' was a therapeutic process for author Stacy Pearsall
April 17, 2023In a recent episode, Holly Jackson is " By The River" with award-winning author and photographer Stacy Pearsall discussing her book, Shooter. Stacy shares the meaning behind her book and her experience in her final years of war. Holly learns about the struggles that come... -
Meet 16 year old author Jeyda Bolukbasi on By the River
November 17, 2021This week as we sit by the river, we’re joined with Jeyda Bolukbasi to talk about her book, Tuah. Jeyda is unique from our usual authors, because she is only 16 years old! She has published two books already! Jeyda is a native from the Lowcountry and came in the studio to...
