Secrets of Selfridges

The many amazing secrets hidden in the story of Selfridge and his department store.

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    Secrets of Selfridges

    Uncover hidden stories about Selfridges in London and look into the mind of its creator.

About Secrets of Selfridges

Two words are synonymous with Selfridges: luxury and London. However, Selfridges was the brainchild of an American, Harry Gordon Selfridge. The real, flamboyant Mr. Selfridge brought about a complete revolution in the way Londoners shopped, introducing a new American retail model that made shopping less a practical pursuit and more of a luxurious adventure.

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