The arts and business tend to not intersect, especially in education. However, USC professor Dr. David Cutler is working hard to change that.
For the past few years Cutler has directed a six-day workshop called The SAVVY Musician in Action, which helps artists from across the globe create and develop business ventures that could be financially viable in the real world. At the end of the workshop, the teams pitch their business ideas to a panel of judges, much like Shark Tank.
Check out our video to see what happened at the 2016 SAVVY Musician in Action workshop. Perhaps you will be inspired to create an artistic business venture of your own!
To learn more about the program, visit The SAVVY Musician in Action.