Landon Masters
Landon Masters
Chief Public Information Officer
Landon Masters leads communications, fundraising, branding and outreach efforts for the agency. Masters serves as the primary contact for agency media inquiries and coordinates communications around SCETV events, programming and social media channels. Prior to joining the SCETV team, Masters served as Community Outreach and Communications Manager for the South Carolina Office of Regulatory Staff, coordinating communications efforts and managing agency websites. Masters holds a bachelor’s degree in advertising from the University of South Carolina. Originally from the small Upstate town of Inman, Masters has always had an affinity for local storytelling and showcasing the cultures found across the state.
Stories
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New animated series “Lyla in the Loop” encourages problem-solving skills and showcases the benefits of collaboration
February 01, 2024The new PBS KIDS animated preschool series Lyla in the Loop will premiere on Feb. 5 at 8 a.m. on ETV-HD. Lyla in the Loop follows Lyla, a dynamic seven-year-old girl, who lives in a big city with her close-knit family, fantastical blue sidekick Stu, and a host of relatable... -
"MUSC at 200: Then, Now, Next" documentary celebrates the bicentennial journey of the Medical University of South Carolina
January 24, 2024As the Medical University of South Carolina (MUSC) marks its 200th anniversary in 2024, MUSC at 200: Then, Now, Next leads viewers through its rich history. The one-hour documentary, produced by SCETV in collaboration with MUSC, premieres on Jan. 25 at 8 p.m. on ETV-HD, with... -
SCETV documentary “CHILDREN IN CRISIS: The Story of CHIP" sheds light on the remarkable creation of the CHIP Program
January 16, 2024The compelling SCETV documentary CHILDREN IN CRISIS: The Story of CHIP explores the journey behind the inception of one of the most vital children's health programs ever enacted—the Children's Health Insurance Program (CHIP). The documentary premieres Jan. 18 at 8 p.m. on... -
"Coastal Kingdom" Season 4 premieres on SCETV, exploring Lowcountry wildlife
January 02, 2024The half-hour nature series Coastal Kingdom has returned for Season 4 on South Carolina ETV. Host Tony Mills, a naturalist and educator with the Spring Island Trust in Beaufort County, and cinematographer Rob Lewis guide viewers through the diverse ecosystems of the South... -
Local bookstore unveils Book Nook dedicated to Walter Edgar's Journal
December 05, 2023Event included live podcast recording and special meet-and-greet with Dr. Walter Edgar SC Public Radio, in partnership with All Good Books, celebrated the unveiling of the new Walter Edgar's Journal Book Nook at All Good Books in Columbia on Nov. 14. This special event... -
SCETV unveils “Season of the Secret," highlighting the holidays and encouraging viewers and listeners to guess the secret “gift giver”
December 05, 2023Join South Carolina ETV and Public Radio (SCETV) on an enchanting journey this holiday season with a new series of videos and clues called Season of the Secret. The series of short one- to two-minute videos highlight the diverse holidays that occur during the season. Viewers...