Upstate bra company lands TV appearance

By Mike Switzer

Published June 21, 2023 at 5:30 AM EDT

It’s not too often that a small business gets to have its product featured on a national television show but that’s exactly what happened to our next guest when her innovative undergarment recently appeared on the Today show on NBC. Mike Switzer interviews Erin Mehagan, founder of Livi Lu Lane in Greenville, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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