Marina Ziehe

Q&A | A Conversation with USC and Harvard Alumnus Pedro de Abreu, Finalist of the 2016 FORBES Magazine 30 under 30

By Marina Ziehe

Pedro de Abreu Headshot

Darla Moore School of Business at the University of South Carolina graduate (USC ’14), Harvard University scholar, featured columnist, published author, researcher, entrepreneur, and now finalist of the 2016 FORBES Magazine 30 under 30, which recognizes the year’s brightest young entrepreneurs, breakout talents, and change agents in 20 different sectors. These are just some of the achievements of Pedro de Abreu, 26.

The Cayce-West Columbia Chamber of Commerce Offers Business Seminars

By Marina Ziehe

People watching a business seminar

Take a look at these three seminars offered by The Cayce-West Columbia Chamber of Commerce, to help members and other business leaders attract and retain more customers in a recovering economy. The seminars will be conducted by award-winning marketer and author Jerry Bellune of Lexington Publishing Co., Inc.

The seminars are free, but seating is limited to 18. They include:

Positive Impact of Foreign Investment in the Midlands

By Marina Ziehe

world globe

Foreign investment has been key to economic development efforts of the Midlands of South Carolina. Just in 2015, nearly twenty-four economic development projects, many of them announced by foreign-based companies, were announced. The projects are expected to create 2,200 jobs. Germany's Continental Tire (800) and China's Haier Corp. (410) account for "more than half of the job announcements made during the year," according to Columbia Regional Business Report.

How Should Salespeople Respond to Increased Price Sensitivity Among Consumers?

By Marina Ziehe

Salespeople meeting

Take a look around your friendship circle. How many people are willing to pay a few extra cents per gallon for gasoline if a lower-priced station is nearby? How many people are willing to pay $70 dollars for a shirt if they can buy that same type of shirt of shirt for $20 dollars somewhere else?

Consumers have been more price sensitive than ever before. This means that buyers are paying more attention to the price of a product rather than focusing on other purchasing criteria such as the quality of a product.

How do salespeople respond to this?

Students at W. J. Keenan High School are Building Skills with New Solar Panel System

By Marina Ziehe

Students at W. J. Keenan High School are Building Skills with New Solar Panel System

11:30 am.

Professor Kareem Beckett starts the class “Principles of Engineering” at W. J. Keenan High School talking about light, photons, particles, waves, and frequency.

But this is just the beginning of what will culminate in the main subject of the day: solar energy.

What is solar energy? How do solar photovoltaic cells work? What is a solar panel? How can solar energy help the economy? How do I know the size of solar panels I need in my house?

Q&A | A Conversation with Todd Lewis about IT-oLogy's Initiative CoursePower

By Marina Ziehe

 Todd Lewis about IT-oLogy's Initiative CoursePower

Research shows that South Carolina will experience a shortfall in tech talent in the next decade. This comes at a time when technology jobs are expected to grow significantly. According to, the Midlands of South Carolina will need 3,000 IT professionals over the next decade and is on track to produce only 1,650. How do we fill this gap? Initiatives like CoursePower aim to do just that. Todd Lewis, executive director of IT-oLogy Columbia, answers our questions about the program.

Q: What is CoursePower?

Midlands Technical College Committed to Building a Diverse Workforce

By Marina Ziehe

Diverse group of people

One of South Carolina’s largest two-year colleges, Midlands Technical College, has demonstrated its commitment to minority and non-traditional students throughout the years. 

Last year, Midlands Technical College ranked 64 in the top 100 colleges in the United States by looking at the number of African American students earning associate degrees, according to the annual report Diverse: Issues in Higher Education.

10 Tips for Giving the Perfect Investor Pitch

By Marina Ziehe

Workshop taking place in room full of people

COLUMBIA, S.C. – What is the biggest obstacle to starting a business? For most people, the answer is money.

There are several ways a startup can find money to get started. These include applying for micro loans or business loans, crowdfunding, starting a part-time job, borrowing money from friends and family, or, if your business has the potential to grow to a significant size, look for angel investor groups. In this case, you will need a business plan and be able to prove that your business will make enough money to make the investors a nice profit.