South Carolina ETV and Public Radio (SCETV) invites families and community members to a free screening event celebrating the launch of the new PBS KIDS animated series, Phoebe & Jay. The event will take place Feb. 7 from 10 a.m. – noon at the SCETV studios in Columbia.
Designed for children ages 3–5 and their families, the event will feature an exclusive preview of Phoebe & Jay, along with educational, interactive activities that support early learners in building everyday literacy skills. These experiences are designed to help children understand and use everyday written information such as signs, labels and simple instructions, so they can solve problems and complete daily tasks with confidence.
Created by Genie Deez and Thy Than and produced by Phoebe & Jay Productions and Mainframe Studios, known for SuperKitties, CoComelon and Octonauts, Phoebe & Jay follows curious twins as they discover adventure and community at Tobsy Towers. Through relatable, family-centered stories, the series introduces preschoolers to the kinds of everyday texts they see all around them, helping young viewers build early literacy skills and learn how reading and writing support everyday problem-solving.
At the heart of the series is a curriculum designed to strengthen foundational literacy and executive function skills, including focused attention, flexible thinking and task persistence. Activities facilitated by SCETV’s education team align with Ready Kindergartner, supporting early learning through problem-solving, observation, communication, cooperation with others and the use of fine motor skills. As Phoebe and Jay uncover adventures in Tobsy Towers, the apartment building where they live with their family, the series models how children can apply early reading, writing, listening and speaking skills such as recognizing familiar signs, following multi-step directions and using words to solve problems in meaningful, everyday ways.
Phoebe & Jay premieres on ETV on Feb. 2, airing weekdays at 9:30 a.m. Viewers can also stream the program at SCETV.org, the SCETV app and the PBS app. Viewers outside South Carolina are encouraged to check local public television listings for air dates and times in their area. Additionally, the show can be watched on SCETV’s 24/7 PBS KIDS channel beginning on Feb. 2 starting at 8:30 a.m. Viewers can access SCETV’s 24/7 PBS KIDS channel by using a digital antenna, through cable television providers or on the SCETV website. Find more Phoebe & Jay games and activities at pbskids.org/phoebeandjay. A collection of educational resources will be available on pbslearningmedia.org and pbs.org/parents.
The South Carolina screening event is free and open to the public; however, registration is required.
QUOTES
“SCETV is proud to bring Phoebe & Jay to families across South Carolina and to host this special screening event in our studios. This new series supports early learners by showing how reading and understanding everyday texts can help children make sense of the world around them and build confidence as they grow.” –SCETV President and CEO Adrienne Fairwell
“This screening experience extends learning beyond the screen by pairing Phoebe & Jay with interactive activities that help young children engage with text visible in the environments around them. By involving families in experiences aligned to South Carolina standards, we support early learners as they build confidence with print and strengthen the literacy skills that matter in classrooms and on statewide assessments.” –SCETV Chief Learning Officer Dr. Salandra Bowman
FAST FACTS
- SCETV invites families and community members to a fun, free screening event celebrating the launch of the new PBS KIDS show, Phoebe & Jay.
- The event takes place at SCETV studios in Columbia on Feb. 7 from 10 a.m. – noon at the SCETV studios in Columbia.
- Phoebe & Jay follows curious twins as they discover adventure and community at Tobsy Towers. Through relatable, family-centered stories, the series introduces preschoolers to the everyday texts they encounter in their daily lives.
- Phoebe & Jay premieres on ETV on Feb. 2, airing weekdays at 9:30 a.m. Viewers can also stream the program at SCETV.org, the SCETV app and the PBS app.
- The screening event is free and open to the public; however, registration is required.
About South Carolina ETV and Public Radio
South Carolina ETV and Public Radio (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences and strengthens communities, while working toward creating a stronger, more connected and informed South Carolina. In addition to airing local programs, such as The Know Show, Making It Grow, and This Week in South Carolina, SCETV also presents multiple programs to regional and national audiences, including Books By The River, After Action, Reconnecting Roots, Reel South, Downing of a Flag and Southern Songwriters with Patrick Davis.
About PBS KIDS
PBS KIDS believes the world is full of possibilities, and so is every child. As the number one educational media brand for kids, PBS KIDS helps children ages 2-8 learn lessons that last a lifetime. Through media and community-based programs, PBS KIDS wants children to see themselves uniquely reflected and celebrated in lovable, diverse characters who serve as positive role models, and to explore their feelings and discover new adventures along the way. Families can stream PBS KIDS for free anytime, no subscription required. A large collection of mobile apps and pbskids.org provide accessible content that spark kids’ curiosity. PBS KIDS and local stations across the country support the entire ecosystem in which children learn and grow – including their teachers and caregivers, parents, and community – providing resources accessible anytime and anywhere. For more information, visit pbs.org/pressroom, or follow PBS KIDS on X (formerly Twitter), Facebook and Instagram.
Media Contact
Landon Masters
media@scetv.org
(803) 737-3337
