South Carolina ETV and Public Radio (SCETV), in partnership with The Southern Conference, announces SoCon on SCETV. This new, limited-run basketball series brings live Southern Conference (SoCon) men’s and women’s games to viewers across the state. The four-game series will broadcast statewide each Saturday in February on ETV, offering free access to NCAA Division I collegiate basketball.
Across four consecutive Saturdays, SCETV will broadcast local matchups hosted by The Citadel, Furman University, Western Carolina University and Wofford College on its flagship channel, ETV. The series expands access to collegiate athletics while reinforcing SCETV’s commitment to local storytelling, education and community connection. Coverage will continue into March, when SCETV will air the four men’s quarterfinal games of the 2026 Ingles SoCon Basketball Championships on the South Carolina Channel.
South Carolina is home to more SoCon institutions than any other state, and each game in the series features programs that represent or serve South Carolina viewers. Through live coverage, SoCon on SCETV aims to deepen community ties as well as elevate student-athletes and their academic stories, while expanding access to local sports programming for audiences statewide.
2026 SOCON ON SCETV SCHEDULE
How to Watch Southern Conference Basketball Games
Saturday, Feb. 7 – 4 p.m. ET
Men’s Basketball: Wofford vs. Western Carolina
Host: Wofford College (Spartanburg, S.C.)
Saturday, Feb. 14 – 2 p.m. ET
Women’s Basketball: Western Carolina vs. Wofford
Host: Western Carolina University (Cullowhee, N.C.)
Saturday, Feb. 21 – 1 p.m. ET
Men’s Basketball: The Citadel vs. Chattanooga
Host: The Citadel (Charleston, S.C.)
Saturday, Feb. 28 – 2 p.m. ET
Women’s Basketball: Furman vs. Wofford
Host: Furman University (Greenville, S.C.)
Viewers can access the four-game series broadcast on ETV or the broadcast of the quarterfinal games on the South Carolina Channel by using a digital antenna or through cable and satellite television providers. Further information about accessing SCETV’s network of stations is available on the SCETV website.
QUOTES
“At SCETV, we are constantly looking for ways to increase local content that reflects life in South Carolina and adds value for our communities. This partnership with the SoCon aligns perfectly with our mission as a public media organization. By featuring SoCon basketball, we’re not only celebrating outstanding student-athletes, but also strengthening our ties with South Carolina’s colleges and universities while showcasing the power of education. With SoCon on SCETV, we’re proud to offer something new for sports fans, families and lifelong learners alike, meaning truly something for everyone.”–SCETV President and CEO Adrienne Fairwell
“We are extremely grateful to SCETV and President and CEO Adrienne Fairwell for their innovative mindset in developing this new creative partnership. Adrienne’s vision and leadership in championing this agreement show a genuine commitment to serving communities across South Carolina and Western North Carolina with elite college sports programming and thoughtful storytelling. This collaboration allows the SoCon to showcase high level men’s and women’s college basketball to audiences who may not otherwise have access to these games, while also spotlighting the academic excellence and educational and societal value of our 10 member institutions, their student-athletes and leadership. More than ever, It’s All Here in the SoCon, in partnership with SCETV.”–SoCon Commissioner Michael Cross
FAST FACTS
- SCETV and The Southern Conference (SoCon) announce SoCon on SCETV, a new, limited-run basketball series bringing live SoCon men’s and women’s games to viewers across the state.
- Across four consecutive Saturdays, SCETV will broadcast local matchups hosted by The Citadel, Furman University, Western Carolina University and Wofford College on its flagship channel, ETV.
- South Carolina is home to more SoCon institutions than any other state, and each game in the series features programs that represent or serve South Carolina viewers.
- Coverage will continue into March, when SCETV will air the four men’s quarterfinal games of the 2026 Ingles SoCon Basketball Championships on the South Carolina Channel.
- Viewers can access the four-game series broadcast on ETV or the broadcast of the quarterfinal games on the South Carolina Channel by using a digital antenna or through cable and satellite television providers.
- Further information about accessing SCETV’s network of stations is available on the SCETV website.
About South Carolina ETV and Public Radio
South Carolina ETV and Public Radio (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences and strengthens communities, while working toward creating a stronger, more connected and informed South Carolina. In addition to airing local programs, such as The Know Show, Making It Grow, and This Week in South Carolina, SCETV also presents multiple programs to regional and national audiences, including Books By The River, After Action, Reconnecting Roots, Reel South, Downing of a Flag and Southern Songwriters with Patrick Davis.
About The Southern Conference
The Southern Conference, headquartered in Spartanburg, S.C., includes ten member institutions across six states: The Citadel, East Tennessee State University, Furman University, Mercer University, University of North Carolina at Greensboro, Samford University, University of Tennessee at Chattanooga, Virginia Military Institute, Western Carolina University, and Wofford College. Tennessee Tech University will join the SoCon as a full member for the 2026–27.
Media Contacts
The Southern Conference
Dave Friedman
dfriedman@socon.org
(864) 591-5100
SCETV
Landon Masters
media@scetv.org
(803) 737-3337
