Nelson Rivers NAACP | For the People | ETV Classics

This SCETV production from For the People follows Nelson Rivers, executive secretary of the South Carolina conference of the National Association for the Advancement of Colored People, or NAACP. Rivers provides the agenda for the 46th Annual state convention and outlines some of the critical work the NAACP does. 

Highlighting the pressing discrepancies in employment and job security, Rivers notes that the organization is focusing on addressing economic injustice. He critiques the Reagan administration and its denial of upward economic mobility for Black Americans through racism and red herrings. Furthermore, Rivers notes that Apartheid, another matter the NAACP was to protest, was something that Reagan also failed to appropriately address with his notion of constructive engagement. In turn, the national tolerance for Apartheid heralded race as a defining factor, which only fostered more racism. 

Rivers reflects upon the NAACP’s role in paving the way for the future for Black Americans. He revels in the organization’s success in securing civil rights and liberties as well as the increase in political influence it fostered. However, he expresses concern over declining public awareness of the organization’s missions, which he hopes will be overturned by membership drives. 

Highlighting the presence of Black group consciousness, Rivers states his belief in Black unity and its persistence through racism and the nation’s growing breakdown of personal connection.