South Carolina ETV and Public Radio (SCETV) is proud to participate in American Graduate: Jobs Explained, a national public media initiative to connect young people to in-demand career options through social media content. As part of the Jobs Explained initiative, SCETV has launched the new South Carolina Jobs Explained (@scjobs_explained) Instagram account where local content will become part of a national Jobs Explained ecosystem, amplifying stories and opportunities from around the country.
In response to a rapidly evolving workforce and shifting education pathways, Jobs Explained features young talent delivering engaging, mobile-friendly content on Instagram and YouTube shorts, tailored to viewers ages 15-26.
Now in its second round of station participants, over 5,000 Jobs Explained videos have already been produced nationwide, reaching more than 14 million users and generating over 1 million active engagements— including shares, comments and questions. The initiative represents a digital-first strategy to strengthen workforce development, connect young people with in-demand industries and spark career exploration in a relatable, accessible way.
As one of ten public media stations selected for the Jobs Explained initiative, SCETV will produce more than 150 original short-form videos over the next two years. Each video is designed to feel authentic, engaging and rooted in the interests and experiences of Gen Z. Hosted by SCETV’s Visual Media Designer and Social Video Specialist India Greer, content will spotlight specific South Carolina career pathways in trades, hospitality and manufacturing.
SCETV will also host two community events, facilitate a business advisory group, and collaborate with local employers, schools and workforce organizations to ensure content is relevant and impactful.
The project is made possible by the Corporation for Public Broadcasting (CPB) and managed by The WNET Group in New York. Jobs Explained builds on more than a decade of CPB’s American Graduate initiative, which has supported young Americans in staying on track to graduate high school and transition to college or careers. Jobs Explained places career readiness in a digital-first spotlight, leveraging the reach and trust of public media to make an enduring impact.
SCETV previously produced short-form videos featuring workforce stories and career pathways through the American Graduate initiative. SCETV also used American Graduate funding to host a statewide town hall on education access and partnered with community organizations for the Youth Media Health Institute and Civil Rights Youth Media Summit.
Jobs Explained is one of SCETV’s efforts to elevate workforce development through partnerships, educational productions and digital storytelling. As part of SCETV’s efforts to support the economic growth of the state, the network actively promotes initiatives that highlight career opportunities available across various industries. As a member of the Coordinating Council for Workforce Development, SCETV shares workers' success stories and provides educational resources aligned with workforce development programs to inform South Carolinians on career paths.
Through a partnership with the South Carolina Hospital Association, the Every Role Counts campaign highlights a range of healthcare career opportunities beyond traditional roles. The Your Path, Your Journey public service announcement series promotes non-degreed careers, aiming to develop a skilled workforce that supports South Carolina’s ongoing economic growth. Through career profiles and 360-degree videos, Let's Go! CAREERS offers students a virtual look into various work environments, particularly in sectors that need skilled workers. In addition to Jobs Explained, SCETV will continue to grow these resources available to South Carolinians through new content.
Follow the South Carolina Jobs Explained (@scjobs_explained) Instagram account for more information and content.
QUOTES
"SCETV is proud to help bridge the gap between young people and in-demand South Carolina careers by using the platforms they are on every day. We’re excited to highlight South Carolina’s workforce needs while empowering a new generation with the tools, information and inspiration needed to succeed in an evolving economy." –SCETV Assistant General Manager Dr. Stephanie Cook
“As a content creator who’s part of the generation we’re trying to reach, I know how important it is for career guidance to feel real and relevant. With Jobs Explained, we’re using the same platforms young people already trust to deliver quick, honest insights into jobs they may have never considered. It’s exciting to help build something that’s not only informative but actually speaks our language.” –SCETV Visual Media Designer and Social Video Specialist India Greer
FAST FACTS
- SCETV has launched the new South Carolina Jobs Explained (@scjobs_explained) Instagram account to connect young people with local career opportunities through short-form social media content.
- As one of ten public media stations selected, SCETV will produce more than 150 original videos over two years, spotlighting career pathways in trades, hospitality and manufacturing.
- More than 5,000 Jobs Explained videos have already been produced nationwide, reaching over 14 million users and generating more than 1 million active engagements.
- Hosted by SCETV’s India Greer, each video is designed to reflect the interests and experiences of Gen Z audiences, offering an authentic and engaging look at in-demand careers.
About South Carolina ETV and Public Radio
South Carolina ETV and Public Radio (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences and strengthens communities, while working toward creating a stronger, more connected and informed South Carolina. In addition to airing local programs, such as The Know Show, Making It Grow, and This Week in South Carolina, SCETV also presents multiple programs to regional and national audiences, including Books By The River, After Action, Reconnecting Roots, Reel South, Downing of a Flag and Southern Songwriters with Patrick Davis.
Media Contact
Landon Masters
media@scetv.org
(803) 737-3337
