Erin Norcross

Erin Norcross is a Charleston-based recipe developer and content creator known for her approachable, creative recipes and viral Trader Joe’s finds. With over 30,000 followers on Instagram, 10,000 on TikTok, and 8,000 on YouTube Shorts, Erin shares crave-worthy, doable dishes, grocery hauls, and local food recs that inspire her audience to cook with confidence and have fun in the kitchen.

She’s contributed to New York Times best-selling cookbooks and spent over a decade developing recipes for a national multimedia brand. These days, she splits her time between creating scroll-stopping content and working in the Charleston food scene. Whether she’s spotlighting the latest Trader Joe’s drop or raving about one of Charleston’s must-try restaurants, Erin brings her signature warmth, humor, and passion for food to everything she shares. You can find her @erinfunfoodie on all platforms.

Erin joins Chef Lauren Furey on Season 2 of Now We're Cookin'.