Adrienne Fairwell, APR

Assistant General Manager

Adrienne Fairwell, APR is the Assistant General Manager and is responsible for SCETV’s brand management, promotional and advertising efforts, public relations, audience engagement, revenue activities and partnership development.

Prior to joining SCETV, Mrs. Fairwell served as the Division Director of Marketing and Communications at the S.C. Department of Commerce where she oversaw the ramp up of the agency’s social media efforts; developing and executing the S.C. Department of Commerce’s long-range strategic marketing and communications plans to create awareness of agency topics, generate public support and promote South Carolina as an ideal location for business, both new and existing. 

An accredited communications professional with nearly two decades of experience, Mrs. Fairwell has experience in brand strategy, content strategy and visual identity as well as developing plans on how to best execute those strategies through the management of interdisciplinary teams. As an award-winning marketing and communications professional, Mrs. Fairwell has overseen many successful public relations, marketing and social media campaigns that have assisted companies and their suppliers in garnering positive brand recognition, leading to higher business-to-business engagement and turning leads into sales.

Prior to joining S.C. Commerce, Mrs. Fairwell served as the Director of Information Services for the S.C. Department of Employment and Workforce, where she helped develop and implement strategic internal and external communications campaigns for topics and issues affecting agency goals, activities and objectives. She also served as the agency spokesperson with media, directing all publicity, policy and awareness of workforce issues.

As an active member of the South Carolina Public Relations Society of America, Mrs. Fairwell has served in various board positions, including as the chapter’s president-elect. She is a strategist who gives preference to analytics to help drive business decisions.

Mrs. Fairwell holds a bachelor’s degree in journalism and mass communications from the University of South Carolina and a master’s degree in human resources development from Webster University; has earned the internationally recognized Accreditation in Public Relations (APR) designation; and, the Certified Public Manager professional designation. Mrs. Fairwell is civically engaged, and she and her husband--Mike--share two children.