Radio Listener Information
In each community SC ETV Radio serves, our audience consists of listeners with the highest post secondary education and highest household income of any station in each market. Our service reaches both men and women, mostly in the coveted 25-54 year old demographic.
ETV Radio is an "on the go" medium, reaching consumers at home, at work and in their cars. This offers sponsors the opportunity to reach consumers closest to the point when they make their daily buying decisions, making them more likely to remember the sponsor at a critical time.
Public radio delivers a large "core" audience that listens, if not exclusively to public radio, more to public radio than any other station. Sponsor messages are cost effective.
Public radio listeners are not only loyal they are incredibly engaged in the programming, creating what is pitched as "driveway moments", wherein people arrive at their destination only to sit in their vehicle to finish listening to an NPR story. And, the story goes, look into the next car and see someone else doing the same. Listeners are more likely to actually hear your message because they are so engaged with the programming, which means the sponsor is more likely to be on top of their minds.
*Arbitron Ratings Data
For more information about ETV Radio On Air Sponsorship:
Melanie Davis Boyer