ETV On Air Sponsorship

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Radio On Air Sponsorship Credit Guidelines

Sponsorship credits run 15 seconds, starting with the phrase, "Support for this program is provided in part by..." followed by your business or organization's name and should be no more than 25 words for TV and 35 words for Radio. These credits can be produced in our studios for a fee. Among the things we can do for you:

• Describe a Product or Service:
  Morning Edition is made possible in part by The Newberry Opera House, featuring Rossini's comic opera, The Barber of Seville. Sung in English and conducted by Nicholas Smith with the South Carolina Philharmonic . . . the Gala opening is May 7th . . . the opera runs through May 16th. For information: 803-276-6264.
• Broadcast an established Trade Slogan:
  The following program is made possible in part by BB&T investment services, working with investors to plan for a secure tomorrow. BB&T you can tell we want your business.
• State Locations, Telephone numbers, or Web Addresses:
  The preceding program was made possible in part by Osprey Systems helping our customers through integrated information technology solutions. 1-800-nine-osprey, or, on the web at <ospreysystems.com> . . . Osprey Systems: where service is part of the solution.
• Explain Trade Names, Products, Services That Aid Listeners in Identifying Your Organization:
  Morning Edition is made possible in part by Earth Fare, the healthy market and café, celebrating National Soy Month and Earth Day with food sampling, lectures and workshops. In Charleston at South Windemere Plaza and Greenville at Lewis Plaza on Augusta Road.
• Build an Association with ETV Radio:
  The Blue Grass Sound is made possible in part by Bill's Music Shop & Pickin' Parlor, distributors of Martin & Gibson stringed instruments, at 710 Meeting Street, West Columbia "The Blue Grass Store."

There are some restrictions on what we can say for you. We can not:

• Make a Call to Action (". . . Get Met. It pays.")
• Use superlatives or be qualitative (" . . . the most intelligent car ever built.")
• Give price or value information (" . . . low rates available now.")
• Use a direct comparison (" . . . fresh food, not like the chains.")
• Include endorsements (" . . . recommended by three out of four doctors.")
• Create inducements to buy (" . . . a month's free rent if you sign now.")

And there are some words we cannot use, like reliable, prompt, excellent, dedicated, quality, luxury or leading. All Underwriting credits will be read by station personel, no outside voice-overs.

Remember, for our audience, less is more. We want you to get credit, not criticism. Thank you for your support!

For more information about ETV Radio On Air Sponsorship:
Melanie Davis Boyer
Voice: 803-737-3289
E-mail: mboyer@scetv.org