South Carolina ETV

Walter Edgar's Journal

Gene Bedell: Three Steps to Yes


Friday - February 05, 2010


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About This Show

Everybody has to sell something sometime. Parents have to sell their kids on the idea of eating vegetables and not taking drugs; managers have to sell their employees on the idea of showing up on time and producing. Getting your message across requires selling yourself and your ideas in a way that guarantees a positive response from the most stubborn listener.

Gene Bedell spent a lifetime selling, but he changed his method when he discovered a better way. Bedell joins Dr. Edgar to talk about what he has learned about how to move anyone from no to yes in just three simple steps, without being a bully, damaging relationships, or compromising one’s principles. Bedell's book is Three Steps to Yes: The Gentle Art of Getting Your Way.


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