South Carolina ETV
Losing their Voices: A Look at Local Radio
When small town radio first swept the nation, many towns gained their voices with a local station. It was where residents turned for news, obituaries and church services. It was where they traded their junk on the swap shop. And for most, it was the home of the local athletic teams. As the country changed, so did radio. In an era of multi-station owners, digital and satellite radio, some question whether local AM and FM stations can survive. This documentary looks at those changes, and how some stations in South Carolina have survived while others failed.
The filmmakers, Haney Howell and Mark Nortz, talk to station owners and personalities, local politicians and local talent, and touch the fever of Friday night football in a sports-mad state. The president of the National Association of Broadcasters, the NAB Sr. VP for Radio, a leading Southern technical consultant, and numerous station owners appear in the film.
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