The Right Research Can Bring You Closer To Your Customers
Friday - February 17, 2012 at 07:52 am
Many companies are looking for strategic direction in this tough economy. Our next guest says they are not going to find it in tea leaves, crystal balls or in anecdotal feedback from their sales team. He says they should aggressively seek closer alignment with their customers and markets.
Mike Switzer interviews John Barrett, CEO and founder of Priority Metrics Group, a Spartanburg-based research consulting group. www.pmgco.com