South Carolina ETV

SC Business Review

Getting Press Coverage for Your Company Is Increasingly Difficult


Wednesday - May 21, 2014 at 7:52 am


Because the Internet has had such an impact on the journalism industry, it has drastically changed how a company secures media coverage these days.  How should you construct a press release and who should you send it to?

Mike Switzer interviews Lyn Mettler, a PR/media consultant with Step Ahead.

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