South Carolina ETV

SC Business Review

Corporate Etiquette vs. The Hoodie


Wednesday - June 06, 2012 at 07:52 am


Our next guest says that while 26-year-old Facebook founder Mark Zuckerberg is showing up at his company's roadshow events in his collection of trademark hoodies, it could be giving a whole generation the false idea that if you start a tech company or any kind of company, you can dress like you’re about to head out on your skateboard. Is he the exception, or the new rule?

Mike Switzer interviews Caroline Avinger, founder and president of Protocol, LLC, a corporate etiquette consulting firm.

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