South Carolina ETV
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ETV to Present National Broadcast of “The Powder & The Glory”
Monday, March 23 at 10 p.m.
For Immediate Release
February 20, 2009
Columbia, SC...One hundred years ago, visionary pioneers Elizabeth Arden and Helena Rubinstein immigrated to America with the same idea — to build an empire by giving women what they wanted: youth and beauty.
On Monday, March 23 at 10 p.m., ETV presents the nationwide broadcast of The Powder & The Glory, the story of two innovative entrepreneurs who, with next to nothing, created what is today the $150 billion international health and beauty industry. Although they lived and worked just blocks apart, they refused to meet. And for 50 years, they were fierce rivals.
Narrated by actress Jane Alexander, the 90-minute documentary, based on Lindy Woodhead’s book War Paint: Madame Helena Rubinstein & Miss Elizabeth Arden — Their Lives, Their Times, Their Rivalry, shows how their competing companies defined the business of beauty, making cosmetics first respectable and, finally, indispensable.
Told through rare archival footage, modern-day interviews, models and animation, The Powder & The Glory traces the remarkable careers of Arden and Rubenstein, from their rise in the 1910s through The Great Depression, World War II, to their deaths in the 1960s.
Along the way, the two developed advertising and merchandising techniques that revolutionized marketing forever, selling not just lipstick but lifestyle. Theirs is a story of perseverance, genuine creativity and continual reinvention. They changed the way women perceived themselves, built enduring brands and became two of the world’s wealthiest women by turning pots of face cream into pots of gold.
South Carolina ETV is the state's public educational broadcasting network with 11 television and eight radio transmitters, and a multi-media educational system in more than 2,500 schools, colleges, businesses and government agencies. Using television, radio and the web, SCETV's mission is to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment and instilling the joy of learning.
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For more information, contact Rob Schaller at (803) 737-6556 or rschaller@scetv.org.
Photos may be downloaded for the sole purpose of publicizing this program. To download an image, click on the picture below. A new Web page will open containing the hi-res version. Right click on the hi-res image, and select "Save As" or "Save Picture As."
Visionary pioneers Elizabeth Arden and Helena Rubinstein in the cosmetics industry. Photo courtesy of Elizabeth Arden Archives and Helena Rubinstein Foundation.
Montage by Matt Garneau, Rampion Visual Productions.
Helena Rubinstein, The Powder & The Glory. Photo courtesy of Helena Rubinstein Foundation.
Elizabeth Arden, The Powder & The Glory. Photo courtesy of Elizabeth Arden Foundation.
Photos may be downloaded for the sole purpose of publicizing this program. To download an image, click on the picture below. A new Web page will open containing the hi-res version. Right click on the hi-res image, and select "Save As" or "Save Picture As."
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