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ETV Promotes Literacy and Healthy Eating
at the 2009 South Carolina State Fair

Join Leona from “Between the Lions” and Smart Cat
at the Cantey Building Beginning Wednesday, Oct. 14

For Immediate Release
October 2, 2009

Columbia, SC… Starting Wednesday, Oct. 14 through Sunday, Oct. 25, ETV will be adding to the TREEmendous Fun of the 2009 South Carolina State Fair. Celebrating its 50th anniversary, the statewide network will feature character meet-and-greets and promote children’s reading and healthy living.

Come out to the fair and have some fun with Leona from the popular PBS Kid’s show “Between the Lions.” The award-winning series is designed to strengthen the literacy skills of its viewers, while playfully demonstrating the joys of reading. Leona is a 4-year-old lion cub who serves as a role model for younger viewers, enjoys finding new books to read and writing exciting new stories to share with her family.

Also adding to the fun at the fair will be Smart Cat, ETV’s very own friendly and fit mascot. He will be encouraging kids to eat healthy and to maintain an active lifestyle. Smart Cat coloring sheets, stickers, and more will be available for kids to take home.

Plus, be one of the first 200 people to join Leona and Smart Cat for both Kindergarten days and Scout Day to receive a free copy of the book Clifford: Where Is the Big Red Doggie?by Norman Bridwell, Bats On Parade by Kathi Appelt, or Black Cat by Christopher Myers. Books will be given out one per child on a first-come, first-serve basis. Arrive early to be sure and receive your free copy.

ETV has been educating South Carolinians of all ages for the past 50 years. Let us help you share the joy of learning with your children by stopping by the ETV tent outside of the Cantey building to meet Leona and Smart Cat on the following days and times:

Wednesday, Oct. 14
3 p.m.-7 p.m. Smart Cat

Friday, Oct. 16
2 p.m. – 7 p.m. Leona

Saturday, Oct. 17
10 a.m. – 12 noon Smart Cat
2 p.m. – 7 p.m. Leona

Sunday, Oct. 18
1 p.m. – 4 p.m. Smart Cat
3 p.m. – 7 p.m. Leona

Monday, Oct. 19 Kindergarten Day
ETV will be giving out 200 free books starting at 10 a.m. on a first come, first serve basis
10 a.m. – 12 noon Smart Cat
2 p.m. – 7 p.m. Leona

Tuesday, Oct. 20 Kindergarten Day
ETV will be giving out 200 free books starting at 10 a.m. on a first come, first serve basis
10 a.m. - 12 noon Leona
2 p.m. – 7 p.m. Smart Cat

Friday, Oct. 23
2 p.m. – 7 p.m. Leona

Saturday, Oct. 24 Scout Day
ETV will be giving out 200 free books starting at 9 a.m. on a first come, first serve basis
9 a.m. – 1 p.m. Smart Cat
2 p.m. – 7 p.m. Leona

Sunday, Oct. 25
12 noon – 4 p.m. Smart Cat
3 p.m. – 7 p.m. Leona

South Carolina ETV is the state's public educational broadcasting network with 11 television and eight radio transmitters, and a multi-media educational system in more than 2,500 schools, colleges, businesses and government agencies. Using television, radio and the web, SCETV's mission is to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment and instilling the joy of learning.

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For more information, contact Rob Schaller at (803) 737-6556 or rschaller@scetv.org.