Dear Viewers and Listeners:
Several years ago Ken Burns delighted public television audiences with his film, National Parks: America’s Best Idea, which focused on the development of national parks, not just for the rich, but for everyone. Public broadcasting is also one of America’s best ideas—for everyone. In South Carolina, ETV is a unique service, founded on the concepts of equity and access, which reaches all citizens no matter where they live, work or study.
I was delighted to join ETV as president in December. Having worked in major market public television stations for more than 30 years, I am amazed at the quantity and quality of ETV’s services. Today, ETV is a living library with more than 41,000 hours of video and audio archives—chronicling the state’s history for more than 50 years. Programs such as Carolina Stories, The Big Picture, Making It Grow!, Connections, and Walter Edgar’s Journal reflect and contribute to the state’s history and culture, while connecting people around the state. But did you know that ETV creates connections beyond the broadcast airwaves, as a backbone for emergency services, weather operations, and an education service that is a model for the nation?
ETV’s pioneering leaders worked to develop a system that integrates broadcast and internet technologies allowing schools to use educational programming in the classroom. Today our systems use highly sophisticated internet and broadcast services that link every school in South Carolina. ETV, in partnership with the S.C. Department of Education, local school districts, and the K-12 Technology Initiative, provides compelling digital formats. This enables teachers to bolster their classrooms with 21st-century tools and content that meets state standards. ETV combines technology, training and other services to a variety of groups ranging from law enforcement officers to city and county officials—a technology backbone that promises equity and access to all citizens throughout the state.
With your help, we need to tell the ETV story and the story behind the story. It is not just about broadcasting; it’s about education, training and access. It’s a story that is essential to this state’s economic vitality in fostering the next generation of workers—prepared for the challenges of the 21st century.
We greatly appreciate your comments and your support—now more than ever. Thank you for helping us keep ETV and public broadcasting vital, free of charge and accessible as one of “America’s best ideas.”
President and CEO